Most news talk is all politics all the time and I must tell you that is NOT what turns me on about the format. It is “of the moment.” It’s like plugging into some collective consciousness about what’s going on, especially on the local level…hitting what people are doing and feeling right here, right now. The show we do right now only works right now. What is it that makes you so passionate about the News/Talk format?. I know that’s who I am, what I need to do to be happy, creative and balanced and it all helps me be better, more in tune, with our listeners…. I need certain things to feel alive and creative…from digging in the garden and dog walks, to vacations, family time, and baking…. The best I can! My kids are older now so it’s easier, but life balance is key, and I know myself well. This leads us to the first obvious question: In addition to that, she oversees a live and local 24/7 news team which covers Southern California.Īdd to that the addition of her oversite of what is now KEIB-A in 2009, her marriage to fellow broadcaster Don Martin, who she refers to as “the love of her life,” her two children and three dogs and she’s got a full plate. She oversees live and local programming from 5a to 10p with major market talent like Jennifer Jones Lee, Bill Handel, John and Ken, Tim Conway Jr. After working her way up to the role of Regional Programmer, she moved to Los Angeles in 2002 to program KFI, a station that has been a consistent leader in the News/Talk format with Adults 25-54 ever since. She later graduated to Executive Producer and in 1995 took her first Program Director job at KOA/Denver. Her career began after studying rhetoric at UC Berkley when she took a job in the Bay Area in 1987 as a Desk Assistant in the KGO newsroom. She is an anomaly whose passion, and vision have never led her astray. Not only does she successfully program an AM signal that is consistently in the Top 10 when it comes to annual revenue nationwide, but she is also one of very few female programmers in News/Talk, a predominately male format. I had the opportunity to work with Robin in Los Angeles a little over 10 years ago and I’ve always considered her to be a “Unicorn” in this business. I can’t think of a better person to kick off the Women to Watch feature than Robin Bertolucci, Program Director of Los Angeles News/Talk monster KFI-A 640 and KEIB- A 1150. This article was originally posted to AllAccess’ “Women To Watch” series, written by Charese Fruge on November 20, 2019
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